Delivering design work isn’t just “sending the final file.” A professional delivery makes approval easier, reduces back-and-forth, and prevents the classic message: “Can you resend it in another size?” or “Do you have the editable version?”

This checklist will help you deliver cleanly—whether you’re sending social media designs, ad creatives, logos, landing pages, or UI screens. Use it as a repeatable system so clients always feel taken care of.

1) Before you export: the final quality check

Run this quick check on every deliverable:

Content & accuracy

• Spelling and grammar checked
• Correct names, prices, dates, and links
• Required legal text/disclaimer included (if needed)
• Correct logos/partner marks used
• No placeholder copy left (like “Lorem ipsum”)

Layout & design

• Clear hierarchy (headline stands out first)
• Consistent spacing and alignment
• Readable on mobile (especially for social/ads)
• Contrast works (text not too light)
• Consistent typography (no random font sizes)
• Images are sharp (not pixelated)

Brand consistency

• Correct colors (brand palette)
• Correct fonts (brand typefaces or approved substitutes)
• Correct logo clear space and background use
• Consistent icon style and illustration style

2) Confirm the deliverable list (what the client is receiving)

Before sending anything, list exactly what is included:

• Number of designs (e.g., “6 ad creatives”)
• Platforms (Instagram, Facebook, Google Display, website, email, app)
• Sizes/formats (e.g., story, feed, square, banner)
• Variations (copy variations, image variations, CTA variations)
• Editable files included or not included

This single step prevents misunderstandings.

3) Export formats: what to send (and when)

Use the formats below as a standard:

For social media posts and ads

• PNG: best for crisp text and sharp UI-style graphics
• JPG: best for photo-heavy creatives with smaller file size
• MP4 (if motion): best for animated ads/stories/reels

Common guidance:

• Prefer PNG when text clarity matters.
• Prefer JPG when file size matters and the design is mostly photo.

For logos and brand assets

Send a full “logo pack” when appropriate:

• SVG: best for web, scaling, and crisp vectors
• PDF: best for sharing and print-ready vector delivery
• PNG (transparent): best for quick use in digital
• JPG: only if transparency is not needed

Also include versions:

• Full color
• Black
• White (reversed)
• Horizontal and stacked (if applicable)

For print (if required)

• PDF (print-ready) with correct bleed and crop marks (when needed)
• CMYK settings and required DPI (usually 300 DPI)

For UI/UX or web delivery

Depending on the workflow:

• Figma link (preferred for collaboration)
• PNG exports for key screens (for easy viewing)
• SVG exports for icons/illustrations
• Assets folder (icons, images, illustrations)

If developers are involved, include:

• measurements/spec notes (as needed)
• component states (hover, active, disabled, error)

4) Sizes: what to include for common digital deliveries

If the client didn’t specify sizes, these are widely requested. (Always adapt to the project.)

Social media (common)

• Instagram feed: 1080×1080 (square) and/or 1080×1350 (portrait)
• Instagram story: 1080×1920
• Facebook feed: often same as IG, but check placement
• LinkedIn: 1200×1200 or 1200×628 (common formats)

Ads (common placements)

• 1:1 (square)
• 4:5 (portrait)
• 9:16 (story)
• 16:9 (landscape)

Web banners (varies)

• Hero/banner versions for desktop and mobile
• Provide at least:
  • desktop layout width
  • mobile layout width

Best habit: deliver desktop + mobile versions whenever the asset is used on a website.

5) Variations: what counts as a “complete” delivery

Variations are where clients feel you did “extra value” without doing chaotic extra work.

Common useful variation types:

Copy variations

• Headline A / Headline B
• CTA A / CTA B (“Get started” vs “See pricing”)
• Short vs long version (for different placements)

Visual variations

• Image A / Image B
• Color emphasis A / Color emphasis B (still within brand rules)
• Layout A (minimal) / Layout B (more bold)

Platform variations

• Same creative adapted to story vs feed vs banner
• Text resized and repositioned for safe areas (story UI overlays)

If you deliver variations, label them clearly:

• Creative_01A, Creative_01B
• HeadlineA_CTA1, HeadlineB_CTA2
• Story_v1, Feed_v1, Banner_v1

6) File naming: the “professional” difference

Bad naming creates confusion. Good naming saves time.

A clean naming formula:
Project_Platform_Size_Creative#_Version.Format

Examples:

• BrandX_IG_1080x1350_Creative01_v3.png
• BrandX_Story_1080x1920_Creative02_v2.jpg
• BrandX_Logo_Primary_FullColor.svg

Avoid:

• final.png
• final_final2.png
• new-one-really-final.jpg

7) Folder structure: how to package everything

A simple structure clients understand:

• 01_Exports
  • Social
  • Ads
  • Web
• 02_Source
  • Figma link (or .fig)
  • Editable files (if included)
• 03_Logo_Pack (if relevant)
• 04_Guidelines (if relevant)

If you’re delivering lots of sizes, include a short README file explaining what’s where.

8) What to include in your delivery message (copy/paste template)

When you send everything, your message should include:

• What is included (count and types)
• Where the files are (link)
• Formats delivered
• Any notes (how to use, safe areas, recommended placements)
• What you need from the client next (approval, selection, feedback)

Example delivery message:

Delivery:

• 6 ad creatives (square 1:1, portrait 4:5, story 9:16)
• Formats: PNG (text-heavy), JPG (photo-heavy)
• Variations: 2 headline options per concept

Files:

• [Link to folder]

Notes:

• Story versions respect top/bottom safe areas for UI overlays.
• Recommended starting test: Creative 01A vs 01B.

Next step:

• Please confirm which headline direction you prefer for scaling.

9) Final “did I forget anything?” checklist

Before you hit send:

• All requested sizes included
• All variations labeled correctly
• Exports are sharp and correctly cropped
• Transparent backgrounds included when needed
• Editable files included only if agreed
• Brand assets are correct and up to date
• Folder is organized and easy to navigate
• Delivery message clearly summarizes everything

Conclusion

A great delivery isn’t just nice—it’s strategic. It prevents revisions caused by missing formats, unclear naming, or poorly packaged assets. When you consistently deliver with the right formats, sizes, variations, organization, and a clean summary message, you look more professional instantly—and clients trust you more.

This checklist gives you a repeatable system to deliver like someone experienced, even if you’re just starting out.