First job as a digital designer: what to study in your first 30 days
First job as a digital designer: what to study in your first 30 days
Starting out in digital design is exciting and scary at the same time. On one hand, it feels like there’s an endless ocean of things to learn: tools, theory, portfolio, trends, UI, UX, social media, motion, branding. On the other, you want something simple: get hired and deliver solid work. The good news is that you can improve a lot in 30 days—if you follow a smart order and don’t try to learn everything at once.
In this article, I’ll guide you through a practical study plan for your first 30 days as a digital designer. The goal isn’t to become “senior in a month,” but to build strong fundamentals, gain confidence, learn what matters early on, and create work you can actually show.
Before you start: what does “working in digital design” mean?
“Digital design” usually means creating visual communication and experiences for screens. Depending on the job, that can include:
- social media posts and ad creatives
- banners and performance marketing assets
- landing pages and sales pages
- website and e-commerce layouts
- presentations and marketing materials
- app interfaces (UI) and navigation flows (UX)
- sometimes simple motion or editing
You don’t need to master all of this in the beginning. In your first 30 days, your focus should be foundation + visual repertoire + execution.
Week 1 (Days 1–7): fundamentals that stop you from freezing
Week one is about leaving “guesswork” behind and making deliberate visual decisions. Instead of obsessing over tools, build the base skills that make every future design better.
1) Visual hierarchy (the most important early skill)
If there’s one thing that upgrades everything, it’s hierarchy. It guides the viewer’s eye so they instantly know what’s most important—headline, supporting info, details, and action.
Study:
- font size and weight
- contrast
- spacing
- alignment
- grouping (proximity)
Daily exercise (30 minutes):
- pick 5 ads (Instagram, Google, websites)
- analyze: “what do I see first, second, third?”
- recreate 1 ad in your own style while keeping the message
2) Basic typography (without overcomplicating it)
You don’t need to become a typography nerd, but you do need to stop choosing fonts “by vibe.” Your designs will look more professional just by being consistent and readable.
Study:
- serif vs. sans serif
- weight variations (regular, medium, bold)
- line-height and letter spacing basics
- how to use one font well
Beginner rule:
- use one font in 2–3 weights, or at most two fonts (one for headings, one for body text).
3) Grid and alignment (the “professional” look)
Many beginner designs look messy not because of creativity, but because elements don’t align. Alignment is invisible when done right—and painfully obvious when done wrong.
Exercise:
- choose a simple grid (12 columns for web, consistent margins for social)
- create 3 versions of the same post using the same grid
- adjust spacing until everything feels balanced
Week 2 (Days 8–14): tool + speed (without becoming tool-dependent)
Now you bring tools into the game. In most digital teams, Figma is the standard. Canva appears in many roles too, and Adobe still matters in some companies. But as a foundation for digital design work, Figma is one of the best bets.
4) Figma essentials for real work
Focus on what you’ll actually use daily:
- frames and common sizes (mobile, desktop, social)
- Auto Layout (basic)
- components and styles (color and text styles)
- exporting correctly (PNG, JPG, SVG)
- organizing pages and layers
Exercise:
- create a fictional “Brand Kit” file: palette, typography scale, buttons, cards
- use that kit to design a small set of assets
5) Social and performance design (high-demand beginner territory)
A strong entry point into the market is performance design—ad creatives and social assets. This work teaches clarity, hierarchy, and speed.
Study:
- common ad formats and sizes
- mobile-first legibility
- short, direct messaging
- image + text balance
Exercise:
Create 6 pieces for a fictional product:
- 2 ads using “pain → solution”
- 2 ads focused on “main benefit”
- 2 ads using “social proof” (numbers, results, testimonials)
Week 3 (Days 15–21): product thinking (without going too theoretical)
Now you level up your decision-making. Digital design isn’t just “making it pretty”—it’s helping someone understand something and take an action.
6) Basic UX so your design isn’t “blind”
You don’t need a UX title to apply UX thinking. Just doing the basics will separate you from many beginners:
- understand the goal of the piece (click, sign-up, purchase, learn?)
- understand the audience context (busy? scrolling? comparing?)
- build a clear reading path and action
Before designing, ask:
- What’s the main goal?
- What’s the single most important action?
- What must the person understand in 3 seconds?
7) Copy + design: inseparable in digital work
Design suffers when the text is weak or unclear. You don’t have to be a copywriter, but you must learn how to support the message visually.
Practice:
- short, specific headlines
- benefit-driven phrasing
- clear calls to action (CTAs)
Example:
Avoid: “Learn about our product”
Prefer: “Save 2 minutes every day”
Exercise:
- take 10 ads and rewrite the headline to be clearer and more specific
- design layouts for 3 of those rewritten headlines
Week 4 (Days 22–30): portfolio + professional routine (what gets you hired)
Studying without showing work is a dead end. In the final week, your job is to turn practice into presentation and build habits that make you reliable.
8) A beginner portfolio that actually works
A beginner portfolio doesn’t need “big clients.” What it needs is clarity, quality, and consistency.
Strong portfolio material includes:
- fictional projects done well
- redesigns of pages or ads
- simple case studies (before/after)
- consistent visual system and explanation
A practical structure for 3 projects:
- Brand kit + identity (logo, palette, typography, applications)
- Performance campaign (6 creatives + your logic behind them)
- Simple landing page (hero, benefits, social proof, CTA)
9) Document your projects (this makes you look experienced)
You don’t need long text. Keep it clean:
- problem / goal
- audience
- design choices (2–5 bullet points)
- final screens/pieces
This shows you can think, not just decorate.
10) Work habits that instantly make you look professional
These small habits create trust:
- name files clearly (project_platform_date_version)
- use versions (v1, v2, v3)
- deliver correct formats (PNG/JPG + editable files if agreed)
- keep organized folders and layers
- ask for the brief in writing
Delivery checklist:
- correct dimensions
- consistent margins and spacing
- proofread text
- strong contrast
- crisp export
- mobile version when needed
A realistic daily routine (1h30/day)
If you want consistency without burnout:
- 20 min: theory (hierarchy, typography, grid, UX basics)
- 50 min: practice (design assets, recreate ads, build systems)
- 20 min: review (compare with references, fix spacing/alignment)
Consistency beats intensity. Doing this daily compounds fast.
What NOT to study in the first 30 days (so you don’t get lost)
Avoid these early traps:
- trying 10 tools at once
- chasing trends before fundamentals
- advanced motion design too soon
- installing dozens of plugins instead of learning basics
- consuming theory without producing work
Most entry-level roles reward people who deliver strong fundamentals consistently.
Conclusion: 30 days won’t make you senior—but it can make you employable
If you follow this plan, you’ll move from “I don’t know where to start” to someone who:
- understands hierarchy and alignment
- creates clean, professional-looking assets
- knows the essential workflow in Figma (or your tool)
- designs with purpose and clarity (basic UX thinking)
- has tangible portfolio pieces to show
That’s the difference between being interested in design and being ready to work in digital design.